Here are some of my favorite bits from the post:
Your success (and financial stability) will come from expertly running your business — not teaching yoga, life coaching, writing copy, or making jewelry. In other words, you will spend 15% of the time doing what you love (your gift..in my case coaching and writing) and 85% of the time marketing, administrating, selling, strategizing your business, and answering a shitload of email. Survival will totally hinge on how quickly you adopt this role of Business Owner first, creator of pretty things, second.
Your trajectory for success will take as long as everyone else’s, even though you’re special and brilliant.
Our enemy is not lack of preparation; it’s not the difficulty of the project, or the state of the marketplace, or the emptiness of our bank account. The enemy is resistance. The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why he can’t/shouldn’t/won’t do what we know we need to do. (Though this is actually a quote from Steven Pressfield that Stephanie uses in her post.)
I thought marketing = slimy sales letters with big arrows and opt-in boxes and I couldn’t! I wouldn’t! So I put my head in magical fairyland sand, stubbornly insisting that my customers would be tractor-beamed into my budding practice by the pulsating, heavenly light that radiated from my vision boards and 4 blog posts. And then I ate canned food and spaghetti for a long, long time.
Do not price your offerings around your personal ability to pay for it — you are not your ideal customer.
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