Wednesday, August 7, 2013

Us Talking to Us

My practice has the August doldrums. Like the rest of DC, it's slow and sluggish. I had exactly one client in my home-based practice last week. I have exactly one this week (and it's the same client!).

I am taking my own advice about the down times, especially rule #1: get the facts. The facts are that August is usually a sluggish month, so I'm not worrying.

I decided to use this sluggish time to market to an under-served population: other massage therapists. I already offer massage at half price to other MTs. So I put the word out, reminding the local community that I'm available and affordable. Couple places on Facebook. Local AMTA listserve.

Got one MT booked so far.......    :)

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